I’m Justine Mincin, a seasoned Brand Strategist with a passion for storytelling.

I use my knowledge and 15+ years of experience to help create strategic roadmaps for agencies with brand clientele and brands in the Lifestyle, Entertainment & Technology industries that are looking to grow. I focus on high-level ideation and pitch strategy, 360 marketing campaign ideation and execution, and strategic rebrands.

I combine insights and storytelling to help brands grow.

My areas of expertise include:

Brand Activations
Brand Consulting
Brand Positioning & Architecture
Brand Strategy
C-Level Relationship Management
Creative Ideation
Data & Insights
Experiential
Marketing Campaigns
Product Launches

I’m half-Argentinian and a Native Spanish Speaker.

I am based in Los Angeles, CA and work with a large network of fantastic designers, developers, copywriters, and creatives. I am always happy to make introductions if there is a need to bring in additional talent to our projects.

Outside of my professional life, I am a wife, mother, and yogi. I enjoy traveling with my family and taking our big black Lab Oliver on walks.