Shapes & Forms

Creating a New Brand for a Motion Design Studio

Shapes & Forms is a motion design company that produces marketing and video content for global lifestyle, technology, and television brands. In 2022, the firm set out to expand their geographic office locations and venture into creating and producing content for a wider range of clients. The need to compete at a more global scale alongside other motion studios called for a major rebrand of the company. I spearheaded the strategy behind the rebrand, working to redefine the company’s new brand positioning, messaging, mission, vision and values system.

I oversaw and led the discovery, immersion & audit phases, as well as led all strategic efforts in determining the Shapes & Forms new brand architecture. Shapes & Forms then leveraged the new brand architecture and messaging for the roll out of a new brand visual identity system, capabilities deck and website.