Shapes & Forms

Creating a New Brand for a Motion Design Studio

Shapes & Forms, a motion design company serving global lifestyle, technology, and television brands, embarked on a strategic rebrand  to facilitate geographic expansion and client diversification. In response to the need for heightened global competitiveness, I spearheaded a comprehensive brand overhaul. I led the strategic development of the new brand framework, encompassing the definition of brand positioning, messaging, mission, vision, and core values. This involved directing the discovery, immersion, and audit phases, as well as the strategic formulation of the revised brand architecture. The established brand architecture and messaging were then leveraged to implement a new visual identity system, a comprehensive capabilities deck, and a redesigned web presence.