Shapiro Joyal
Defining a Digital Roadmap for a Luxury Furniture Company
Boutique LA-based studio Shapiro Joyal has been at the forefront of sophisticated, understated furniture design for over 25 years. In 2023, the legacy company had determined that a change of direction in their direct-to-consumer business was needed in order to flourish alongside competitors in the space. In collaboration with Regej & Company, I led the overall strategy for a final brand roadmap deliverable that would advise Shapiro Joyal on best next steps in the complicated worlds of digital and eCommerce.
Services:
✱ Creative Pitch Ideation ✱ Data & Insights ✱ Brand Strategy ✱ Brand Consulting ✱ Brand Positioning & Architecture
