Shapiro Joyal
Defining a Digital Roadmap for a Luxury Furniture Company
Shapiro Joyal, a prominent Los Angeles furniture studio with a 25+ year legacy in sophisticated furniture design, sought to optimize its direct-to-consumer strategy in response to current market dynamics. In partnership with R&CO, I directed the development of a data-informed brand roadmap. This deliverable outlined strategic imperatives and initiatives for digital transformation and eCommerce growth, providing Shapiro Joyal with the strategy necessary to effectively compete in the evolving marketplace.
