Foxit Software

Leveling up an Existing Brand Refresh

Foxit Software is a global leading PDF technology provider. Following a massive rebrand of the company in the year prior, Foxit was looking for a team that would help elevate the brand visual identity elements that comprised its global brand strategy and guidelines. I worked to spearhead this project, working cross-functionally with teams at Hydro Studios to provide a brand guidelines book that was rethought of from a creative and strategic perspective. The updated brand guidelines book was leveraged for all internal marketing initiatives company-wide at Foxit.

Services:

✱ Consulting ✱ Brand Strategy